Welcome to Havas Australia
We are a home for collaborators. At a time when the industry has fragmented across specialities and disciplines, we're proud to be truly integrated – physically and philosophically.
This way, we work faster, smarter and happier.
Our proprietary market research initiative Meaningful Brands spans 375,000 people worldwide, 31 markets, 22 industries and 1,800 brands each year. It has discovered that:
of brands could disappear and no one would care
of consumers think companies and brands should communicate honestly about their commitments and promises
of the content provided by brands is not meaningful to consumers
These key findings that have lead to the creation of our Meaningful Brands strategic framework. Its unique approach has allowed us to understand that a brand’s true value — namely, how meaningful it is to its consumers — is defined by a combination of ‘functional’, ‘personal’ and ‘collective’ benefits.
Used across strategy and planning teams in all our agencies around the world, Meaningful Brands acts as the ‘glue’ in our integrated process and provides a common approach to strategic thinking to ensure we deliver meaningful business growth for our clients.