Welcome to Havas Australia
We are a home for collaborators. At a time when the industry has fragmented across specialities and disciplines, we're proud to be truly integrated – physically and philosophically.
This way, we work faster, smarter and happier.
Unlike any other agency, our partners are no longer exclusively advertising companies, but music labels, gaming companies, live event organisers, TV networks, film studios and video distribution platforms.
By leveraging the creative ideation and capabilities of our Vivendi partnership, we are drawing on talent and thinking that is changing consumer behaviour. It is partnership which has grown at pace, delivering new initiatives to make better, more innovative marketing solutions for our clients.
Together, we boast an unparalleled entertainment offering, reinventing the relationship between brands, consumers and entertainment to produce industry firsts.
One of the biggest video content aggregation and distribution platforms in the world, with 250 million users each month.
A global force in pay-TV as well as the production, sales and distribution of movies and TV series.
A global leader in mobile games, with 2.5 million downloads per day.
The French leader in magazine publishing and online media.
The world’s third-largest book publisher for the general public and educational markets as well as the world’s third-largest travel retail operator.
Our proprietary market research initiative Meaningful Brands spans 375,000 people worldwide, 31 markets, 22 industries and 1,800 brands each year. It has discovered that:
of brands could disappear and no one would care
of consumers think companies and brands should communicate honestly about their commitments and promises
of the content provided by brands is not meaningful to consumers
These key findings that have lead to the creation of our Meaningful Brands strategic framework. Its unique approach has allowed us to understand that a brand’s true value — namely, how meaningful it is to its consumers — is defined by a combination of ‘functional’, ‘personal’ and ‘collective’ benefits.
Used across strategy and planning teams in all our agencies around the world, Meaningful Brands acts as the ‘glue’ in our integrated process and provides a common approach to strategic thinking to ensure we deliver meaningful business growth for our clients.