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Welcome to Havas Australia

We are Havas Australia

The Havas Village is a truly unique proposition – creative, digital, content, PR, media and partnerships, all under one roof. Our philosophy is to work together seamlessly, building teams around our clients’ needs not our own.

We operate with one vision, one shared way of working, and under one P&L. Our mission: To make a meaningful difference to the brands, the businesses and the lives of the people with whom we work.

Our people

We are a home for collaborators. At a time when the industry has fragmented across specialities and disciplines, we're proud to be truly integrated – physically and philosophically.

This way, we work faster, smarter and happier.

Leadership

Anthony Freedman

Anthony Freedman

Chairman
Virginia Hyland

Virginia Hyland

CEO
Havas Media Group
Laura Aldington

Laura Aldington

CEO
Host/Havas
Simone Gupta

Simone Gupta

CEO
Havas PR Australia
Francis Coady

Francis Coady

CMO
Havas Media Group
Steve Fontanot

Steve Fontanot

Managing Director
Red Havas
Thierry Lalchere

Thierry Lalchere

Director of Human Resources
Sebastien Leblanc

Sebastien Leblanc

CFO
Havas Media Group
Pin Dong

Pin Dong

CFO
Havas Creative Group

Vivendi

Unlike any other agency, our partners are no longer exclusively advertising companies, but music labels, gaming companies, live event organisers, TV networks, film studios and video distribution platforms.

By leveraging the creative ideation and capabilities of our Vivendi partnership, we are drawing on talent and thinking that is changing consumer behaviour. It is partnership which has grown at pace, delivering new initiatives to make better, more innovative marketing solutions for our clients.

Together, we boast an unparalleled entertainment offering, reinventing the relationship between brands, consumers and entertainment to produce industry firsts.

We are Havas Australia
MUSIC

The world's leading music company, including more than 50 labels covering all genres of recorded music, music publishing and merchandising.

FILM AND TELEVISION

A global force in pay-TV as well as the production, sales and distribution of movies and TV series.

PUBLISHING

The second-largest French-language publishing group, encompassing fiction, children’s books, non-fiction, graphic and illustrated books, and educational and reference books.

GAMING

A global leader in mobile games, with 2.5 million downloads per day.

VIDEO

One of the biggest video content aggregation and distribution platforms in the world, with 250 million users each month.

PERFORMANCE

A powerful collection of ticketing systems, venues and production houses spanning the entire globe.

Meaningful Brands

Meaningful BrandsMeaningful Brands

Our proprietary market research initiative Meaningful Brands spans 375,000 people worldwide, 31 markets, 22 industries and 1,800 brands each year. It has discovered that:

75%

of brands could disappear and no one would care

84%

of consumers think companies and brands should communicate honestly about their commitments and promises

58%

of the content provided by brands is not meaningful to consumers

These key findings that have lead to the creation of our Meaningful Brands strategic framework. Its unique approach has allowed us to understand that a brand’s true value — namely, how meaningful it is to its consumers — is defined by a combination of ‘functional’, ‘personal’ and ‘collective’ benefits.

Used across strategy and planning teams in all our agencies around the world, Meaningful Brands acts as the ‘glue’ in our integrated process and provides a common approach to strategic thinking to ensure we deliver meaningful business growth for our clients.

Learn more