Havas Play
We help brands earn their place in culture, connecting with audiences through the moments and passions that matter most.
We help brands earn their place in culture, connecting with audiences through the moments and passions that matter most.
We create insight-led strategies that fuel authentic partnerships across sport, music, film, TV, talent, events and social responsibility, amplified by imaginative experiences and engaging content.
HAVAS Play teamed up with Tangerine and the NBL to bring fans a new way to play with Tangerine Slam, a citrus-charged, arcade-style basketball game for the 25/26 season. Concepted, designed and developed by HAVAS Play, this project brought together creative, technical and production teams to deliver an immersive branded gaming experience. Designed for halftime fun, fans simply scan a QR code from the big screen to jump onto the (virtual) court. With citrus-inspired power-ups, a cheering fruit-filled crowd, and commentary from NBL’s own Felix Von Hofe, Tangerine Slam turns every fan into a courtside contender, with prizes like signed jerseys and season passes up for grabs.
ISPT’s retail portfolio required a cohesive social media strategy that could unify 57 shopping centres under one framework while preserving local relevance. Havas Play was appointed to lead this transformation and deliver a national social strategy that could drive efficiency, elevate content quality, and reflect each centre’s unique identity. Through a phased rollout over 6 months, we introduced a refreshed strategic framework and content pillars – Inspire, Inform and Invite, a streamlined planning and publishing process, and automated reporting. Each centre is supported by tailored content within their own creative guardrails, enabling consistent execution while reflecting local community voices.
NGK already dominated the category awareness and sales, so the challenge wasn’t visibility - it was owning engagement among mechanics and auto enthusiasts. We knew this audience valued authenticity and sharp humor, so Havas Play built a social strategy that spoke their language: expert insights, inside jokes, and top-tier production. The result? Some of the highest engagement rates in the automotive industry and regular viral content that keeps the brand at the center of the conversation.
Havas Play connected Gluten Free brand Simply Wize with Ariarne Titmus through a meaningful ambassadorship - the common thread? Gluten intolerance for the Olympian. Through her authentic presence, she has fostered trust and credibility among her followers for the brand partnership, making them invaluable partners in conveying the brand's message effectively.
T2 engaged Havas Play to establish a cohesive and differentiated social media strategy that aligned with their refreshed creative direction. The brand needed a framework that could be adopted across multiple regions and functions, ensuring social activity consistently reflected the brand’s cultural positioning, tone of voice, and business objectives. The process involved comprehensive social diagnostics, cross-market stakeholder alignment, and close collaboration with the T2 creative partners to ensure social execution amplified the overarching brand platform rather than operating in silos. The resulting Social Playbook became a practical and actionable guide for internal teams, including foundational principles, detailed content architecture, creative guardrails, distribution approaches, measurement frameworks, and workflow processes. The deliverable enabled T2’s social teams to confidently implement best-practice content, scale storytelling across markets, and maintain brand consistency while still retaining the flexibility to respond to cultural moments in real time.
