Australia's leading retail and shopper consultancy
We used data and behavioural insight to produce a retail strategy that brought the power of One Samsung to bear across multiple retail categories.
We encouraged foodies to throw out the recipe books and explore new flavours in bread-based food with a series of hints, tips and hacks. The campaign included creating a new range of spices to be retailed in Woolworths that would inspire shoppers to cook with Lurpak butter.
We launched a new no-sugar brand into the highly competitive children's snack bar category by recruiting real kids to show other kids that Snackles are 'Not Bad'. With impactful OOH aimed at parents placed in close proximity to retail, we motivated high purchase.
We created a campaign for Sydney Beer Co that truly harkened of the sunny harbourside city that first inspired the ale. Delivering the world-first 'Summer Price Index', as temperatures went up, the price of Sydney Beer Co came down across participating retailers.