organic.
Award-winning PR & Social Media agency for Film, TV, Streaming & Gaming
Netflix transformed Bowral into a Bridgerton fantasy for Season 3’s global press tour, with stars like Nicola Coughlan and Luke Newton lighting up the red carpet. organic brought its signature flair to a dazzling array of high-profile events, creating unforgettable moments that made waves across media, delivering a PR extravaganza with a reach of 525.3M.
The team took the reins on unit publicity for Stan Original film Christmas Ransom, bringing festive cheer and creativity to the forefront. organic tapped into the holiday spirit, crafting unique social content filled with Aussie vibes, firemen, and adorable puppies — creating a campaign that was as fun as it was memorable. What more could you want for the perfect holiday buzz?
We had a blast teaming up with Jamie Oliver to launch the very first Australian Food Hero Awards! organic gathered a dream team of 30 celeb and expert judges — think Dannii Minogue, The Wiggles, Andy Allen, Narelda Jacobs, and even Healthy Harold. The awards spotlighted the local food heroes who are seriously shaking up Australia’s food scene. With over 1,000 entries and a whopping reach of 171M, the event wrapped up in style with a killer celebration in Sydney, giving these game-changing foodies the recognition they truly deserve.
We've had a 4-year love affair with the Alliance Française French Film Festival — the biggest celebration of French cinema outside of France! organic's national press team is always on point, making sure the buzz around these exciting contemporary French films reaches arts, entertainment, and lifestyle media far and wide. When the festival rolls into Australia, we’re there, turning up the spotlight on all things cinematic. Vive le cinéma!
Teaming up with Sony Pictures Home Entertainment and TikTok sensation The Marshmallow Co. to make a 40-year-old dream come true — we finally answered the burning question: what does the Stay-Puft Marshmallow Man taste like? The answer? Life-size, edible Mini-Pufts that had fans going wild! Created to celebrate the release of Ghostbusters: Frozen Empire on digital platforms, these marshmallow masterpieces were a total hit.
Together with the Universal Pictures Home Entertainment team, organic is unlimited. We celebrated the digital release of WICKED with a truly Aussie twist—Summer In Oz! Over an unforgettable weekend, fans flooded Bondi to score free Elphaba green and Glinda pink zinc sticks, all while snapping pics in front of a stunning beach backdrop filled with tulips. The activation was a massive hit, drawing 80,000 people and generating over 14.5M in social and editorial coverage. A wicked success all around!
We kicked off the very first edition of SXSW Sydney with a bang, teaming up with our rockstar crews in the US, UK, and Singapore to make it a global sensation! We pulled out all the stops, from press conferences and media calls to junkets, creating an action-packed program that had both local and international media buzzing about this Australia-first event. Our team also handled everything on the ground, from talent interviews to managing five red carpets over seven days. The result? A whopping 3,370 pieces of coverage across the globe and a mind-blowing reach of over 9 billion. Now that’s what we call a worldwide splash!
organic was behind the hype when Gen Z icon and the world’s most-followed creator, MrBeast, made his epic debut in Australia with a full-on takeover of the Sydney Opera House. The buzz was real, with over 250 major media hits, all packed with positive vibes, across the three-day event. It was a media frenzy, and we loved every minute of it!
