Palau Legacy Project

The Long Road

With international travel all but banned due to the COVID pandemic, Destination NSW sought to increase tourism to regional NSW by encouraging Aussies to explore their own backyard.

We identified two driving passions of Destination NSW's core audience – namely, music and travel – and created a six-part content series called 'The Long Road' that brought them together seamlessly. Amplified across social media, the series took six critically acclaimed Australian artists on individual 'road trips' across NSW, showcasing the state's stunning landscapes and unearthing the local community spirit.

'The Long Road' was hosted by the brilliantly witty TV and radio personality Ash London, and featured some of Australia’s biggest music artists, including Amy Shark, Guy Sebastian, Baden Donegal (Ocean Alley), Troy Cassar-Daley, Polish Club and Connie Mitchell from Sneaky Sound System. The project supported and gave back to regional tourism by showcasing the state through the lens of beloved Australian music artists.

The King C Gillette Barber Shop & Content Studio

Alongside a fully integrated campaign, Havas Play created Gillette’s first-ever Barber Shop in Australia and in the process were able to educate millions of Australian men on how to improve their facial hair-care.   We began by using facial recognition software in digital OOH posters in order to identify Australia’s 'beardiest place' in the country. Once unearthed—sure enough, it was Bondi Beach!—we opened a fully COVID 19-safe barber shop at the height of the national lockdown.   By launching the new King C Gillette brand in the beating heart of Australian beard culture, we were able to meaningfully connect with the target audience. Not only was the experiential event sold out every single day it was open (it proved particularly popular among 'beardier' Bondi locals), it was seen by millions of Aussie men around the country via the content.   The result? We grew King C Gillette's category position in Australian retail by a whopping 147%.

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Neoen continues to lead the renewable revolution with the Victoria Big Battery

Neoen are Australia’s leading renewable energy developer. Together with the Victorian Government and Australian Energy Market Operator, Neoen announced in late 2020 the development of the Victorian Big Battery – the largest of its kind in the Southern Hemisphere.

Having recently flicked the 'on-switch', this leading renewables project continues to keep the lights on for Victorians across the state.

She's like me and you

OGB and The Body Shop teamed up with homeless charity Launch Housing to shift the conversation and reduce the stigma around female homelessness.

Working with Siala, a young singer-songwriter who first rose to fame on The Voice Australia in 2020 while living in a women’s shelter with her mum and five siblings, we produced a cover of Crystal Waters’ iconic 90s anthem 'Gypsy Woman (She’s Homeless)'. The track's iconic line “She’s just like you and me, but she’s homeless” encapsulates how homelessness can happen to anyone, to any woman.

We released the song on Spotify, YouTube and other streaming services used by our target audience, as well as creating a TikTok hashtag challenge, the first of its kind in Australia. The result was that the campaign increased both awareness and understanding of female homelessness, and prompted a postive national conversation among The Body Shop's target audience.

Switch It For Salmon

We inspired shoppers to reappraise their default protein choices with the campaign 'Switch It For Salmon'. By prompting them to consider swapping out their traditional core ingredient, we brought new consumers into the category.

Hendrick’s Gin Most Unusual Balloon Bar

Following a most unusual year, Hendrick’s Gin wanted to kick off an equally unusual summer by challenging Sydneysiders to experience the unexpected.

Hendrick’s ‘Most Unusual Balloon Bar’ offered guests an unforgettable opportunity to escape the conventional and embrace the delectable. While imbibing Hendrick’s world-famous gin, people enjoyed the sights of Sydney in a 22-metre-high, 18-metre-wide, Victoriana-inspired hot air balloon.

The unique activation created maximum impact as a first-of-its-kind ‘bar in the sky’ which delivered 64.7M in editorial reach and +29% surge in sales.

L'OR Coffee Pods eCommerce

L'OR launched a new coffee machine which included a voucher to redeem coffee credit either in store or online. Problem was, L’OR had no eCommerce facility and only a manual process in place to fulfil redemption orders.

So, we added Shopify as an eCommerce channel to the global site and created advanced online functionality. In addition, we integrated Mailchimp to start an email program to opted-in users. The program exceeded expectations across engagement and sales, reaching ROI within six months of launch.

Fanta Halloween #CauldronChallenge

Having lost relevancy with its core audience, Fanta challenged us to recapture their attention. Understanding that Gen Z wanted little to do with brands, we took Fanta to a place where no FMGC brand in Australia had gone before – TikTok.

Using influencers and an in-house produced track to leverage one of the biggest social events of the year (Halloween), we challenged teens to demonstrate their creative expression through the #CauldronChallenge.